Archive for Articles
Before You Go Out and Buy Traffic
Posted by: | CommentsBefore you go out and buy traffic to your site, read this short article, it could save you a lot of time and money (oh and if you are not familiar with the term “Traffic”, that just means getting exposure to your website so that humans come and visit it ).
There are different kinds of traffic: Organic Search Engine traffic, Pay Per Click traffic (i.e. Google Adwords), Banner Ad traffic, Social Media traffic, email marketing traffic, Adsense traffic, affiliate marketing traffic, word of
mouth traffic, etc. The list goes on and on.
So pause, and think: What kind of product and/or service am I offering and what kind of traffic would be best suited for my biz?
Do you have an evergreen product that is for sale all the time on your site?
If so, then search engine, either paid or organic, would work well for you. And getting a steady consistent stream of folks is what you are looking for.
Do you sell a boot-camp that is event based, and when the event is over it’s not for sale anymore?
If so then affiliate traffic (that’s where people recommend your program to others and you pay them a commission) would work well for you because you need a surge in traffic to fill your bootcamp
Are you a coach or a consultant that sells your consulting services?
Well word of mouth traffic, would work well for you. In addition, search traffic for specific keywords would work well for you.
For example, let’s say you are a coach, you wouldn’t want to pay for Google Adwords on the word “coach” that woud not get you good traffic. But instead if you paid for the term “San Diego small business coach” that would give you a better stream of people who are looking for a specific kind of coach.
Also compare different types of traffic. With social media traffic such as Facebook and Twitter, people are in “play -fun” mode. They are looking at their friends and distracting themselves with “fun”. Versus when people do a Google Search, they are looking for a solution to a problem they have. And with email marketing traffic, you are sending traffic to your site from people who already have a relationship with you. That is very different from banner ad traffic where the person just saw a graphical ad and clicked, not knowing anything about you.
So think about it: What are you selling, and what kind of traffic would send you the kind of people you are looking for?
Summer Reading: “Rework” by Jason Fried of Basecamp
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As we head into the Holiday weekend, if you are like me, you probably don’t want to think about doing any work. I know I don’t! I want to head to the beach and read and do some big picture planning.
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Well I got a great book for you: “Rework” by Jason Fried of Basecamp It’s an easy fast read book for entrepreneurs who want to get stuff done without any ‘big company’ bureaucrat nonsense. It cuts to the chase and gives you permission to not have a “business plan”, not be boring, and get your entrepreneurial life going with a virtual team and smart decision making.
I love Jason Fried because I’m a big fan of his Basecamp system: a simple easy to use project management tool that let’s me collaborate with my team anywhere in the world on any computer. Basecamp makes doing projects fun and easy, and that’s what this book is about: making your entrepreneur life fun and easy (and profitable!)
For the internet lifestyle, this is a MUST! It reads like a novel and is a quick page turner. Take it with you to the pool or beach. 
You can pick it up a copy of this book on Amazon Here
If you got a good reading book suggestion for the summer, leave it below…
Should You Buy an iPad?
Posted by: | CommentsYou may be asking yourself that very same question: Should you get an iPad?
Well first off, for the folks that have not been watching the media, the iPad is the hottest new thing to hit mobile marketing. It’s like an iPhone/iPod Touch but just bigger. Everyone I know with an iPhone, understands the importance of this new device and wants one badly! (or has already gone out to buy one). Watch this quick little video from Apple…
So why is this relevant to you?
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What is a WordPress Plugin?
Posted by: | CommentsWhen you first get your WordPress website installed, it will come with a standard set of features. But when you add plugins, then your website becomes unique to you, and gives your site the ‘bells and whistles’ to make it really sing.
Plugins add Fun & Functionality
So what is a ‘Plugin’?
A WordPress plugin is extra software code that you can easily add to your website from within your admin area that give you extra functionality, such
as extra Search Engine Optimization, or a fancy way to print out your web pages. Many plugins are free, in fact most of the one’s I use are free. But sometimes you may want to pay for a premium plugin that is more advanced and complex than some simple free ones.
My favorite premium plugin is a fantastic one called WishList Member. Wishlist member is a plugin that will turn your website into a membership site. It’s the system I’m using for my Spring Website Creation Workshop Program.
What is Your Passion?
Posted by: | CommentsWhat are you passionate about? What is that dream inside of you that is burning to come out, but is stuck somehow? Or stuck by others?
Today is Valentine’s Day, and I’m asking you not only to think about your loved ones, but to think about YOU. Your passion you have inside of you that you want to share with the world. I got this video clip from the movie “August Rush”. It’s a movie about an orphan boy who has a passion for music, and a strong belief that his parents are still alive. He believes that if he can play his music, his parents will “hear” him and find him.
“Your passion is inside of you, all you have to do is listen to it!”
Should You Build Your Website Yourself?
Posted by: | CommentsThese days, pretty much everyone needs a website. Whether you are an online store, a service based consultant, or any professional person: you need a website.
But the question is: Should You Build it Yourself, Or Should You Outsource it to a Webmaster?
Now I recommend using WordPress as the software that runs your website. It works if you are doing a blog, or a regular website. It’s easy to access from any computer, and the search engines love it!
So here are the steps to building a website that you need to get your site online:
- Installing the WordPress software on Your own Web Hosting
- Selecting a Design and Layout for your Website
- Adding Your Initial Content (your web pages) to Your Website
- Updating Your Website with Fresh Content (more web pages)
- Maintaining Your Website with software updates
Goals for Your Website
Posted by: | CommentsMany people are setting goals for themselves for the New Year. But I ask you, “What are the goals for your website?”
To have a successful website, you want the site to achieve it’s goals:
- Is the goal to sell a product?
- Is the goal to give out information as in a ‘brochure site’ ?
- Is the goal to get opt-in signups, i.e. email subscribers?
- Is the goal for the visitor to call your company?
- Is the goal to be a private members area?
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