Before you go out and buy traffic to your site, read this short article, it could save you a lot of time and money (oh and if you are not familiar with the term “Traffic”, that just means getting exposure to your website so that humans come and visit it ).

There are different kinds of traffic: Organic Search Engine traffic, Pay Per Click traffic (i.e. Google Adwords), Banner Ad traffic, Social Media traffic, email marketing traffic, Adsense traffic, affiliate marketing traffic, word of mouth traffic, etc. The list goes on and on.

So pause, and think: What kind of product and/or service am I offering and what kind of traffic would be best suited for my biz?

Do you have an evergreen product that is for sale all the time on your site?
If so, then search engine, either paid or organic, would work well for you. And getting a steady consistent stream of folks is what you are looking for.

Do you sell a boot-camp that is event based, and when the event is over it’s not for sale anymore?
If so then affiliate traffic (that’s where people recommend your program to others and you pay them a commission) would work well for you because you need a surge in traffic to fill your bootcamp

Are you a coach or a consultant that sells your consulting services?
Well word of mouth traffic, would work well for you. In addition, search traffic for specific keywords would work well for you.

For example, let’s say you are a coach, you wouldn’t want to pay for Google Adwords on the word “coach” that woud not get you good traffic. But instead if you paid for the term “San Diego small business coach” that would give you a better stream of people who are looking for a specific kind of coach.

Also compare different types of traffic.  With social media traffic such as  Facebook and Twitter, people are  in “play -fun” mode.  They are looking at their friends and distracting themselves with “fun”.  Versus when people do a Google Search, they are looking for a solution to a problem they have.  And with email marketing traffic, you are sending traffic to your site from  people who already have a relationship with you.  That is very different from banner ad traffic where the person just saw a graphical ad and clicked, not knowing anything about you.

So think about it: What are you selling, and what kind of traffic would send you the kind of people you are looking for?

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