Author Archive
Do You Have a Marketing Funnel?
Posted by: | CommentsA big part of having a successful online business, is to have a ‘Marketing Funnel’.
If you are wondering: “What is a ‘Marketing Funnel’ well here is the definition: A ‘Marketing Funnel’, also known as a ‘Sales Funnel’, is a process by which you lead people through a series of web pages and email opt in boxes, to guide them to purchase your programs and services. It’s a way to capture, and filter people out, so that you get the best customers possible.
Often the best way to explain something is with pictures! 
And I have created a short video today for you (3 min long) to explain how a simple Marketing Funnel might work.
Just click on the video below to start playing:
Let me know what you think…
What do YOU want to know about creating a Marketing Funnel for your business?
How to Get Free Stock Photography
Posted by: | CommentsWhen building a website, one of the things you are going to want to have is images on your website. But not everyone has time to go out and shoot images with a camera, or create original artwork. Well no worries because you can use stock photography!
I prefer to use iStockPhoto (my link for them is http://www.christinasresources.com/istock/ ) because I know that I am getting royalty free images and I don’t have to worry about anything. They are low cost, AND they give away free images each week!
Click on the image below to download your free image
‘Stock photography’ or ‘Stock images’ are images created by professionals licensed for specific uses. Stock images are used to fulfill the needs of any creative work, instead of having to hire a photographer or illustrator. People use them all the time for website or documents.
Where do you like to get your stock images? Leave a comment below…
Insider Copywriting Secrets that Sell to Women
Posted by: | CommentsUnless you’ve been hiding under a rock, it’s pretty obvious that women are an important ‘market demographic’ these days. The power of the purse has never been stronger!
Women make 85% of all buying decisions, head 40% of households and run 40% of US companies – and that’s just the tip of the iceberg.
Statistics show that women influence the majority of buying decisions across the board – from electronics to cars to houses to shampoo…
But the best news about women buyers is their commitment. Once a woman finds a product or service she loves, not only is SHE loyal, she can’t wait to share the news!
That means cultivating a relationship with HER is a really good investment for YOU!
The problem is most copywriting formulas used today speak only to MEN and alienate women.
Well my friend and colleague, Lorrie Morgan-Ferrero of Red Hot Copy, is a ground-breaking pioneer when it comes to writing to sell to WOMEN.
.
TOPIC: “Insider Copywriting Secrets That Sell To Women”
DATE: Tuesday, March 13, 2012
TIME: 11:00 am (Pacific Time) 2:00pm (Eastern Time)
DURATION: 60 minutes
SIGN UP HERE:
- 7 Specific Truths between feminine copy and copy that’s
so testosterone-laden you’ll feel the need to shave; - Copy Makeover Strategies that translate your testosteronal
copy into language that’s female-friendly; - Her priceless 3-Step Copywriting Formula for selling to
women that puts your marketing on autopilot; - Hot psychological triggers for each of the 4 Archetype
Personalities that entice her to take action right away
based on her psyche; - Insider Language Of The Sisterhood: which specific words
that flip on her “Must Buy” Switch. - And more!
Don’t miss this one-of-a-kind presentation. Knowing Lorrie’s easy-to-understand teaching methods, I can assure you that you’ll be blown away by what she shares.
SIGN UP HERE to Get the Call Info
How to Schedule Your WordPress Posts
Posted by: | CommentsOne of the great things about WordPress, is that you can ‘schedule’ your posts to go out in the future. That means that you can write your articles ahead of time, and have them appear on your site on the specified date.
Watch this short video where I explain how it works:
First you edit the date and pick a date in the future –> then you click on the “Schedule” button
And once you do that, your WordPress Post will go out to your site automatically!
Where Do Good Ideas Come From?
Posted by: | CommentsIf you have been pondering, simmering, growing, or percolating an idea inside of you, but it hasn’t quite come to fruition, this short animated video can shed some light as to where your good ideas come from.
And how to nurture and feed those ideas, so that they can manifest. Click below to watch…
What I love about this video, is that you realize it’s OK to take a while to implement an idea you have.
You see, good ideas need time, space, and interaction to bubble to the surface and become expressed.
That’s part of the creative process.
So what good ideas are you working on?
Download the Sample Lesson
Posted by: | CommentsAlthough the registration for the Spring 2012 Website Creation Workshop is now closed, you can still download the sample lesson from my program.
In this PDF download handout (i.e. lots of pictures!) and audio you’ll learn about Your Website Design, Layout, and Sidebars.
Here is what is covered:
The WordPress “Theme”: Design and Finding a Theme for Your Website
How to use WordPress to publish your Newsletter, instead of using the “Blog”
The Difference Between Using “Pages” vs. “Posts” in WordPress
What is the “Sidebars” (a.k.a. Widgets)
The Difference Between a “Theme” and a “Template”
Your “Header Graphic” vs. “An Image in the Page/Post” vs. An “Image in the Sidebar”
Just Go Here to Get the Sample Lesson
from the Website Creation Workshop
The Spring 2012 Website Creation Workshop is Closed
Posted by: | CommentsWe closed registrations last night at Midnight Eastern for the Website Creation Workshop!
You can get on the standby list, if we get any openings
Go Here to Get on the Standby List
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Go Here Now for More Info
