Copywriting is the Key to Your Website Success
ByI cannot stress this enough: copywriting is the number one key to your website success. (just to be super clear, copywriting is simply the words on your webpage)
One of the great things about using WordPress as your website, is it makes it very easy for you to update/add/change your copy at any time. This takes the burden off of you to be “perfect” the first time you put up a web page or a blog post. If you are interested in learning more about copywriting, my colleague Lorrie Morgan-Ferrero did a great video on copywriting and collecting swipe files for you to help you write your website copy. Just watch the video below!
Note: there is a small delay before the video starts, so just click below and wait
If you are interested in learning about copwriting from a pro, Check out Lorrie’s Speed Copywriting System
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That was a really good video. Great ideas on how to find good copy. And I’m the worst when it comes to trying to have things perfect before putting it out there but I have gotten a ton better over the years.
Angie,
I suffer from the “perfectionist” thing too! That’s why I love WordPress. It’s so easy to update, that you don’t worry about getting it perfect. In your copy or in anything on your site
I loved your video on how to create a copywriting swipe file. It also contained great ideas for trainers. I’d love to know more about the graphic you were standing in front of.
Marcia,
That was not me in the video. That is my colleague Lorrie Morgan-Ferrero who has the speed copywriting system.
You can get that graphic from her here:
http://bit.ly/speedcopywriting
Christina,
Thanks for the video but one thing EVERYONE should remember…Great copy cannot over come bad strategy. If your strategy is good, so so copy will be fine.
Bill,
Thanks for that reminder to everyone that you need a good strategy for your business and website. Assuming that you have a good idea (See “Julia Child” talk about good ideas here: http://www.websitecreationworkshop.com/blog/videos/julia-cooking-lesson/)