Dorothy & The Scarecrow
By · CommentsIn her quest to find Christina Hills and the WordPress of Oz, Dorothy comes upon a Scarecrow all tied and tangled up in a tree.
Watch now and see how Dorothy helps the Scarecrow escape the frustrations of working with that Wicked Webmaster…
Has a wicked webmaster tied and tangled up your business? Please tell me all about it in the comments. I want to hear from you…
Getting Inspiration on a Weekend
By · CommentsI shot this video with my little flip camera, so I could quickly share this tip with you…
It’s a weekend, and you get an idea from something you see in the news, it sparks an idea in your brain, and you want to put it up on your website. Well with WordPress, you can get that independence and freedom, and put up your web pages and posts even on the weekend!
Watch this video…
and share your thoughts below…
The Wicked Webmaster
By · CommentsAfter getting blown out of Kansas by a tornado of web technology, Dorothy wakes up in a strange land in today’s episode of “The WordPress of Oz”.
Watch now as Glinda the Good Witch of the North helps Dorothy discover the power of the WordPress Ruby Slippers and keeps the Wicked Webmaster of the West from taking over Dorothy’s website!
Oh and I am curious, have you ever had your website locked up by a wicked webmaster?
Tell me about it in the comments below…
The WordPress of Oz
By · CommentsPoor little Dorothy, she’s so confused.
Confused by web technology, and what it takes to get a website up and running.
And frustrated at the hassle and expense of working with webmasters.
Watch this video, the first in a series, and see what happens to Dorothy when a storm of web technology blows in from across the Kansas plains…
Perhaps you feel like Dorothy too?
Well then please leave me a comment below. I’d love to hear your story…
Copywriting is the Key to Your Website Success
By · CommentsI cannot stress this enough: copywriting is the number one key to your website success. (just to be super clear, copywriting is simply the words on your webpage)
One of the great things about using WordPress as your website, is it makes it very easy for you to update/add/change your copy at any time. This takes the burden off of you to be “perfect” the first time you put up a web page or a blog post. If you are interested in learning more about copywriting, my colleague Lorrie Morgan-Ferrero did a great video on copywriting and collecting swipe files for you to help you write your website copy. Just watch the video below!
Note: there is a small delay before the video starts, so just click below and wait
If you are interested in learning about copwriting from a pro, Check out Lorrie’s Speed Copywriting System
What is a ‘File Extension’ ?
By · CommentsOne of the things a business owner needs to be able to know (and see) on your computer are your file extensions. File extensions are the little appendages .xxx that go at the end of your filenames. For example ‘myreport.doc’ could be the name of your report, with .doc being the extension.
Now this may seem simple and obvious to some, but to others this will be an eye opener. See the illustration below:
Some examples of file extensions are:
- photo.jpg
- icon.gif
- mytheme.zip
- report.doc
- report.pdf
- spreadsheet.xls
- presentation.ppt
- audio.mp3
It’s very Important to be able to see your file extensions
For example:
a Microsoft Word file has an extension of .doc as in ‘myessay.doc’.
An image file has an extension of .jpg for photos and .gif for graphics as in ‘myphoto.jpg’ or ‘mylogo.gif’
A PDF file has the extension .pdf
When using the program Notepad to write up small text files, it makes files called .txt
An Excel file has the extension .xls
An Audio file has the extension .mp3
And on and on….
When you buy a Windows Machine (PC) it comes, by default, with file extensions turned off.
If your file extensions view is turned off, much of Internet Marketing and creating your website with WordPress will not make sense to you!
So it’s important that when you go into one of your folders on your computer you see the little .doc, .jpg, .gif, .txt
Each computer may be different in how you set that. Here is how I set mine:
On your PC desktop you go to a folder and open it.
Then you go to Tools –> Folder Options
Then you click on the ‘View’ Tab
Then you UNCHECK ‘Hide File Extensions for Known File Types’
See image below to show you how to do this on a PC
So look on your computer, and see if you can see your file extensions. If you don’t then change them so you can see.
Finding Your Niche – Look at Newsstands
By · CommentsBefore you can have a successful online business, you need to find an avid market. And one of the best ways to find an avid (aka “hungry”) market is to look at the magazine racks in the supermarket for specialized niches.
Well, on my trip to New York City, I stopped at my step sister’s house to visit, and in her bathroom I saw a copy of “New York Runner” magazine.
I thought: “What a great niche!” This proves that if you are starting a website on running, specializing in a certain city would be a great idea. If someone else has created a magazine for it, then that means there are readers for it. And that means that there are advertisers for it. And that means that YOU can make money at it.
So, if you are wondering what business you should go into, first find something that you are passionate about, then go see if someone has made a magazine out of that niche.
If so, then you know you have a passionate, viable, hungry market!
And if you are eager to get that website built for that passion you have, then I hope you will join me in the next Website Creation Workshop. The fall semester starts next month.
Go Here Now for More Info
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